As the Founder and CEO of Sidelife Distribution, Mr Simple and Simple Watch Co., Dave looks over the creative and business direction of the business and has become one of Australia’s leading and most successful entrepreneurs. His ethos is grounded in the value of aligning your values on both a personal and professional level; which is what stands him out in an over-populated crowd. That, and his true, authentic and honest approach to sustainability.
Sidelife was founded in 2003 as a multi-brand retail and wholesale distribution company which in 2008 become the launching pad for Mr Simple clothing.
With a history in the snow, surf and skate industry David has a passion for the music, travel and board-sports culture which continues to influence his direction on a personal and professional level.
In this episode, Dave drops some serious knowledge bombs for budding business-minds, as well as, tells a few great stories about growing up, getting older and his desire for a legacy that matches his dedication to the planet and its people.
As Dave had to run off to a meeting before I could ask him over Zoom – here are his answers to our ‘Quick 5’ for you:
1. If you could invite anyone to dinner who would it be and why?
Anthony Bourdain. The chance to discuss life, travel and food with Bourdain would of been amazing.
2. What is one of your favourite films and why?
I'm a Tarantino fan and I'm still loving Once Upon a Time in Hollywood. The locations, dialogue, music and fashion of Tarantino films are what makes them so re-watchable. The soundtrack is on high rotation on the record player.
3. Name one of the greatest days of your life?
Outside of my family and kids it would be the day we opened The Lab on Brunswick St Fitzroy 17/02/2003. That opening day was so nerve-wracking, and I still remember the 1st sale. Taking that leap of faith to leave a job and go out on your own is scary, exciting and liberating.
4. What is something that riles up your blood/gets you angry?
People that can't merge into traffic is up there... Apart from that I'm pretty calm most of the time.
5. What is something that lights you up/inspires you?
Seeing other people doing amazing things fires me up to be more creative.
What a legend.
Please enjoy my very enjoyable conversation with my pal, Dave Fraser on The Mapplife Podcast.
Find Dave (& his brands) below: